Introduction: why does UX matter?
Introducing Eduardo
Education
Main responsibilities as a UX manager
Main responsibilities as a UX designer
Main skills as a UX designer
Other skills
Work process
Plans for the future
Contact information
As a designer, I don`t just solve problems, I also discover them.
I believe that UX doesn’t just serve users, it also serves businesses and their stakeholders.
I work with people and processes to reach organization objectives in the most efficient manner possible.
For each design that I creates, I hope the user ends up with a satisfaction smile after he/she experience it.
INTRODUCTION: WHY DOES UX MATTER?
- UX can often be the difference between success and failure of a project.
- Studies have shown that creating a good UX at the beginning of development can save time and money throughout the life of a project.
- Fixing a problem with UX after a project is complete can cost 100 times more than during initial design.
- By taking the time to understand your audience and crafting a personalized digital journey around their needs, you can reduce development waste and long-term costs.
- A good digital experience will move users through your sales cycle fluidly to drive more conversions.
- UX will also save your business money on its bottom line through reduced expenses from customer service, training, and other business resources.
- UX will improve customer satisfaction and brand perception. As a result, the brand advocacy and loyal relationships that form will increase your brand’s overall lifetime customer value.
References:
1. Why user experience is the best ROI strategy
2. Cost & return on investment
INTRODUCING EDUARDO
Designer focused on UX, people management and creation of multiple platform products (designed to run on computers, smartphones, tablets, smart-TVs, video-game consoles, set-top boxes, etc.). Worked on different projects for several types of businesses (e.g. industrial gases companies, media companies, pay-TV companies, petroleum industry companies, telecommunications companies, vertical information portals, etc.).
- UX manager at Globosat, the largest pay-TV content provider in Latin America.
- Professor and researcher at the catholic university of Rio de Janeiro, teaching classes related to product design, IxD/UX/UI design, information architecture, human-factors, research methodology and usability evaluation techniques.
- Editorial board member of the Ergodesign & Human-Computer Interaction Journal.
- Member of scientific advisory committee in international conferences related to human-factors, usability and human-computer interaction.
EDUCATION
- Ph.D. in human-computer interaction.
- M.Sc. in human-computer interaction.
- Expert in human-factors and usability.
- Bachelor of visual design.
- Bachelor of product design.
MAIN RESPONSIBILITIES AS A UX MANAGER
- Work in harmony with the business strategy and the users needs.
- Bring the perspective of the user (their needs and problems) into the decisions the business makes everyday and advise about what works for the customers and what won’t.
- Define how the user experience of the company`s products should be, set the values for a good experience, set the values for the UX`s team and define which paths should be followed today and in the future.
- Contribute for the creation of the whole business vision, acting to define strategic goals, priorities, work processes, technology, systems, requirements, performance metrics, etc.
- Provide any assistance to UX`s team, creating the right work conditions for the employees, so they could do their tasks the best way possible.
- Discover and select talented designers, develop their skills and group them into high performance UX teams.
- Act as a facilitator for other company`s departments, aiming to solve problems, conciliate different points of view and promote conditions to deliver the best user experience.
MAIN RESPONSIBILITIES AS A UX DESIGNER
- Create prototypes of digital interfaces to make tangible the proposals design solutions, so the team could understand and test it.
- Get constantly feedback from digital interfaces users, per qualitative (card-sorting, controlled experiments, cooperative evaluation, focus-groups, interviews, usability tests, etc.) and quantitative (A/B tests and surveys) research.
- Evaluate digital interfaces using usability guidelines and best practices for interface design.
- Indicate which sections of digital interfaces should be improve and establish a roadmap to implement these improvements.
- Create personas and users scenarios to customize digital interfaces according each user profile.
MAIN SKILLS AS A UX DESIGNER
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OTHER SKILLS
| MANAGEMENT | QUALITATIVE RESEARCH METHODS |
QUANTITATIVE RESEARCH METHODS |
SOFTWARES, TECHNIQUES AND/OR TOOLS |
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WORK PROCESS
I work guided by a process created by me, which was inspired in some design companies like Ideo and Cooper.
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PLANS FOR THE FUTURE
Act as an advisor in any kind of business, (1) showing the benefits to enlarge the UX role inside organizations (UX shouldn`t be treated as only a department, but it should be embraced as an entire company philosophy) and (2) providing the application of the design methodology into business management (helping companies to solve day-by-day problems, to improve work flows or processes and to make more room for creative processes, reaching innovation).
Create an organization or institute which provides some kind of mentoring program from senior UX professionals to young UX designers or even non-UX professionals (people who wants to become a UX designer soon).
Act in a global role (beyond the UX related field), having a holistic approach to help entire organizations to solve any issue (businesses can be designed from within to operate more efficiently and at higher levels of effectiveness).
CONTACT INFORMATION
- E-mail: fale@eduardobrandao.com